Paula Bobbett takes on Chief Digital Officer role at Boots UK
Paula Bobbett has started a new role at Boots UK as Chief Digital Officer.
She was previously Director, Boots.com.
Bobbett joined Boots from Dixons Carphone, where she started as Senior Manager, E-commerce Insight in 2013, before becoming Head of Online Trade, Analytics and Insight in 2015 and finally Head of Online Performance in 2018.
Prior to that, she was Strategy & Analytics Manager at Avon.
RTIH Innovation Awards
Bobbett was also part of the 2021 RTIH Innovation Awards judging panel.
The awards, sponsored by PMC, StoreSpace, Critizr, Marxent, QVALON and Selazar, celebrate global tech innovation in a fast moving omnichannel world.
We received a record number of submissions last year across 14 categories (you can find a full rundown of the 2021 shortlists here).
Our winners and highly commended companies were announced during an exclusive event that took place in central London during December and was attended by retailers, members of our judging panel, and sponsors.
A run down of the 2021 hall of fame can be found here.
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