Firework closes $150m SoftBank Vision Fund 2 led Series B round

Livestreaming commerce platform, Firework, has secured $150 million in Series B financing, led by SoftBank Vision Fund 2. 

Total funding to date is $235 million.

“With this investment, our growth engine is firing on all cylinders,” says Firework Co-Founder and CEO Vincent Yang.

“Our core technology and business model have already been proven in the market many times over, and with this capital to realise our vision, Firework can now focus most of our efforts on evolution and growth, in all its forms – growing our team, growing our user base, and growing our technology, to ensure our platform never loses step with the bleeding edge of next-generation customer experience.”

“Short videos and livestreaming are now the default language for the digital era, which is reshaping how consumers engage with brands and products online,” says Linda Yu, Partner at SoftBank Investment Advisers.

“We believe Firework empowers businesses to use video to transform their websites into social and storytelling hubs so they can build deeper, long-term relationships with customers.”

“Vincent and Jerry have assembled an impressive team in the digital commerce space and we’re thrilled to partner with them to build a next generation customer experience.”

As part of the transaction, Yu has joined Firework’s Board of Directors. 

“We chose to work with SoftBank Investment Advisers for a multitude of reasons, from their unparalleled domain expertise in the e-commerce space to their extensive network,” says Firework Co-Founder and President Jerry Luk.

“But above all else, we chose Softbank Investment Advisers because of their shared vision. We have big ambitions at Firework — to become the infrastructure on which the next-generation of the internet is built and run — and Softbank Investment Advisers supports that vision.”