Quick commerce firm Getir set to axe staff and rein in expansion plans
Turkish rapid grocery delivery big hitter Getir is gearing up to cut 14% of its staff globally.
The company employs some 32,000 people in the nine markets where it operates, which works out to 4,480 people impacted by the downsizing, according to a report by TechCrunch.
These are challenging times for the rapid grocery delivery space.
Gorillas is laying off 300 staff and exiting Italy, Spain, Denmark and Belgium.
Gopuff cut 400 staff in March.
Avo reduced its workforce by a third, then ceased Israel and New York operations.
And Jiffy has shifted from grocery delivery to providing software for other delivery apps.
In addition to slashing its workforce, Getir, which In March raised $768 million at an $11.8 billion valuation. is also planning to rein in its expansion plans, including hiring, marketing investments and promotions.
It is blaming this on rising inflation and the deteriorating macroeconomic outlook around the world.
Here’s a memo seen by TechCrunch.
Today is one of the most difficult days since we founded Getir, because we have to make tough decisions about our people organization that will adversely affect some of our team members.
Rising inflation and the deteriorating macroeconomic outlook around the world pushes all companies, especially in the tech industry and including Getir, to adjust to the new climate.
With a heavy heart, we today shared with our team the saddening and difficult decision to reduce the size of our global organization. At a global headquarter base, our reduction will be about 14%. Numbers will vary by country.
We do not take these decisions lightly. We will do right by every person throughout this process in line with Getir’s values of being a good and fair company. We will also decrease spending on marketing investments, promotions, and expansion.
There is no change in Getir’s plans to serve in the nine countries it operates. In these tough times, we are committed to leading the ultra-fast grocery delivery industry that we pioneered seven years ago.
Getir did not respond to our request for comment.
