Getir inks first football club partnership deal with Tottenham Hotspur

Premier League football club Tottenham Hotspur has announced a three-year sponsorship deal with Turkish rapid grocery delivery startup Getir.

“It is our great pleasure to support and stand by the side of sports and athletes, we will continue to respect and value them. It’s great to now be able to deliver this in the UK, with our first football club partnership with Tottenham Hotspur,” says Turancan Salur, General Manager at Getir U.K.

“We have worked hard to deliver groceries in minutes, and much like on the pitch where every second counts, we are focused on delivering state-of-the-art tech and creating unique experiences for fans.”

“We have seen great appetite for our online grocery delivery service, and we know that people crave convenience, but we also give time back so customers can enjoy doing the things they love, things like watching Premier League football.”

Todd Kline, Chief Commercial Officer at Tottenham Hotspur, says: “Getir pride themselves on being innovative, are dedicated to minimising their impact on the environment and put people, as well as world class technology, right at the heart of everything they do. We look forward to working closely with them in the years to come.”

Founded in 2015, Getir launched in the UK in January and delivers across London, Birmingham, Manchester, Brighton, Cardiff, Liverpool and Bristol. It expects to operate in up to 15 UK cities by the end of 2021.

The venture recently concluded a Series D funding round, raising over $550 million and taking the company's valuation to over $7.5 billion.

Investors included Tiger Global and Sequoia Capital, Silver Lake, DisruptAD, and Mubadala Investment Company. 

This marked Getir's third round of investment in 2021, with nearly $1 billion raised since the beginning of the year. It is utilising the latest capital injection to fuel its expansion into the United States.

"Our model and approach to ultrafast delivery is thriving and this latest round of funding further enables us to deliver our best-in-class service to new customers in Europe, the United States and beyond,” said Nazim Salur, Founder, Getir.

“There is great appetite for Getir and rapid grocery delivery. As the pioneers of the market, we continue to stand out by constantly innovating to provide the industry standard.”

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