Siam Makro selects RELEX Solutions tech for demand forecasting

Siam Makro, an operator of wholesale grocery in Thailand, is partnering with RELEX Solutions for a project involving omnichannel demand forecasting across its enterprise.

The RELEX tech will service Siam Makro’s 150+ stores as well as its distribution network throughout Thailand, with the aim of driving improvements in forecast visibility, granularity, and accuracy across all stores and sales channels.

Siam Makro operates a variety of store formats and an online channel for its B2B customer base which includes grocery retailers, hotels, restaurants, and corporations.

Like any wholesale company, it carries a broad assortment and has diverse customers — from large hotels to independent cafes — with very different needs and behaviours. Siam Makro needed to be able to account for that diversity when forecasting for stores and other sales channels. 

It says that it selected RELEX to provide an automated approach that would save time and labour costs as well as provide higher level visibility and longer forecast horizons for suppliers.

“We were very impressed with RELEX’s record for success in the wholesale sector,” says Paul Howe, CIO at Siam Makro.

“We see forecasting as an important foundation for unifying and optimizing our planning processes across our business”

“Operating on a single view of demand is critical to effective planning with our internal teams and suppliers. RELEX provides this for us and enables us to support our current stores and omnichannel growth.”

“Siam Makro is a significant player across Thailand, and we are excited to have this partnership,” says Frank Lord, RELEX Chief Revenue Officer.

“From the beginning, both our teams were aligned in providing Siam Makro with the ability to apply a single forecast across all planning processes.”

“We are proud of our collaboration and the forecast accuracy improvements we have provided so far. The teams on both sides are looking forward to continuing the journey together.”

Demand forecastingStaff WriterSiam Makro, RELEX Solutions, Retail technology, Thailand, Omnichannel retail, Demand forecasting, Supply chain, Stores, Automated retail, WholesalersComment