Prada launches Timecapsule NFT collection and Web3 community
Prada has announced its first solo NFT drop. The brand is planning more drops, following its first foray into this space in collaboration with adidas Originals.
The solo drop is linked to the Prada Timecapsule, an online event in which a different exclusive item is made available in limited quantities, in selected markets, for only 24 hours each month.
Prada Crypted also launches this week, a new community server on Discord, which is open to everyone who wants to join.
Each limited edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging.
From 2nd June, customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan, Turkey, UAE, UK, and USA will have the opportunity to become the first owners of Prada NFTs.
They can do so by purchasing a Timecapsule product which also sees NFTs gifted in a second phase for those who bought the Timecapsule, dating back to the first launch in December 2019.
A unique shirt designed in collaboration with artist Cassius Hirst, son of Damien Hirst, will be for sale in the latest Timecapsule drop.
This collaboration follows Cass x Prada, Hirst’s interpretation of the Prada America's Cup sneaker, which was launched recently.
The shirt showcases Hirst's signature mask and brain scan designs.
The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence.
NFT owners are then offered exclusive benefits and experiences as well as access to future drops.
Prada Timecapsule NFTs are issued on the Ethereum blockchain. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT solution and technology.
