Cutlery, tableware and kitchenware specialist, Robert Welch Designs, has chosen BrightBridge for a cloud software implementation project.

The project will comprise implementation of ERP solution Oracle NetSuite, including financials, sales and purchase orders, invoicing, inventory control and real-time management information.

WAERlinx, a built for NetSuite solution, will be deployed to handle all elements of warehouse management. Integration of B2B, B2C, Amazon, and major retail partners will be achieved using Jitterbit.

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Ed Smith, IT Director at Robert Welch Designs, says: “The world is moving at a rapid pace, and as a global supplier, we need a technology solution that will allow us to effectively move with it as our business continues to grow and diversify.”

“The growth of omnichannel means we operate in a broader range of channels, so we need a real breadth of functionality.”

Smith adds: “The cloud is the future and we want to be part of that as we know it will afford us the agility to service customers in all areas with speed, efficiency and professionalism – whether they’re a direct consumer, a trade client such as John Lewis & Partners or a hospitality client such as the Shangri-La Group.”

“The solution BrightBridge is implementing will give us the full capability of process automation and instant updates that will furnish our customers with up-to-date information."

“We want to both properly serve our customer base and grow it, and we believe BrightBridge’s expertise in building robust business architecture, coupled with the plethora of features in the NetSuite and WAERlinx solution, will allow us to achieve that.”

“When there is a big community, which Oracle NetSuite has, development and progress are fast-paced and driven by that community.”

Ian Robertson, Sales and Marketing Director at BrightBridge, comments: “It was clear that a firm with such a rich history, stellar reputation and solid high-end customer base needed a solution that would help it continue to exceed customer service expectations via access to real-time data and more intuitive processes.”

“We are confident that the Oracle NetSuite solution, coupled with our expertise, will see a successful implementation for Robert Welch Designs and allow the company to meet its growth goals.”

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