Simple tips to create compelling business posts for social media

So, you know that you need to create posts for social media, and you know that you’re meant to do a mix of value-based content and promotional posts.

But do you ever struggle with what to write to actually get people to want what you’ve got to offer? From today’s article, you’re going to learn some helpful social media writing tips to help you sell your offer. 

Effective opening

If you’re promoting your business on platforms like Facebook or Instagram, you should remember that your posts are going to be appearing in the newsfeed.

And how do we normally consume our newsfeed? Lots of people are just mindlessly scrolling through numerous posts, pictures, and videos, waiting for something truly conspicuous to grab their attention.

So, if you want to make your audience stop and actually devote some time to reading your post, you need to open it with something that they really care about.

According to experts from RapidEssay, a custom writing company, the most difficult thing is to actually make your readers notice the message you’re trying to convey.

It would be a wise idea to open your commercial post by speaking to the problems that your ideal client is currently experiencing and convince them your service is the best possible solution to it.

With this in mind, you’ll want to put some thought into who you’re trying to attract and how this particular problem actually shows up for them. 

Use direct questions

If you want to open your post by speaking to your customer’s problem, you can do this in several ways, one of which is asking direct questions. ‘Are you the type of person who…?,’ ‘Have you ever struggled with…?,’ ‘Have you been trying to…?,’ etc.

These are some examples of direct questions you can use to ask your ideal client if your question actually sounds like them. 

Use assumptions 

Another great option to hook your customer is to use assumptions. And using this approach instead of asking ‘Hey, does this sound like you?’, you just assume.

You can start your business post by saying something like ‘You’ve downloaded a ton of webinars and you still have no idea what you’re doing in your business.’

That’s a simple assumption, which, nonetheless, can serve as an effective attention grabber that will prompt your reader to stop scrolling and go on reading your post. 

Tell a story 

One more option you may want to consider when crafting your business post is telling a story. You can connect your potential client with their current problem by using a simple story.

It might be your own story, something you’ve experienced in your life, say, a challenge one of your clients has gone through. Or it can be a story where you get your customer to imagine themselves in a certain scenario.

The most beautiful thing about using stories is that when somebody is telling it, a listener’s brain places them as a central character in that story. Thus, storytelling can be a highly effective method of unobtrusively convincing customers to buy from you. 

Speak to desires 

At this point, you need to make your customers imagine what they want their life to look like once they have their problem resolved with their help of your product or service.

The real key here, and this applies whether you’re talking to your clients’ problems or desires, is that you need to be very specific.

The way that you do this is to start burying down deeper below the surface level things. Instead of just saying, ‘Do you want to have more energy?, you want to assume what this newfound energy will allow your customers to do.

Outline a specific tangible example and elaborate on how your readers’ life might change for the better once they attain the solution. Once your customer visualises the outcomes, chances are they will be more eager to ask for the solution they require.   

Introduce your offer 

At this point, you can start to talk about how your specific product or service your company offers can serve as an exact pathway that will take them from A to B. 

Some business owners think that just by stating their offer they can get prospective customers to want to buy from them. In reality, it doesn’t work like that.

It’s important that you describe the outcome and the advantages of using your product in a juice and benefit-laden language. Essentially, you need to tell people why they should care.

Not only should you speak to the pains and pleasure of your clients, but also tell them in detail what they are going to get.