“It's about happier people, happier business, happier planet.” Laura Burbedge, Online Director at Waitrose & Partners and speaker at IRX, introduces the organisation's new purpose.

Burbedge is just one of the industry leading speakers set to speak at the UK’s number one digital retail show.

IRX & eDX 2022 (InternetRetailing Expo) takes place this week, on 11th and 12th May at the NEC, Birmingham, and offers a comprehensive conference, practical workshops and an array of global suppliers to meet.

There's just under a week until #IRX22 & #eDX22! Don't miss the opportunity to network with internet retailing and eCommerce giants and our 2 day conference to take your business into the stratosphere, the best part is its completely free, sign up here: https://t.co/SQASrkV5kG pic.twitter.com/P4I8LgvZgZ
— IRX & eDX 2022 (@etailexpo) May 5, 2022

Other conference speakers include Lounge Underwear, eve sleep and The Sixty Nine Group whose CMO Craig Neal will discuss personalisation and the next generation of customers.

“Generation Z are the truth generation and they have more spending power, more influence and more opportunities than the generations before them”, he says.

Yolanda Valery, Head of Digital Engagement, Ocado Group, will discuss brand building across social channels. “How can I add value to this person’s experience of our company? is the question that should be at the forefront of any piece of communication,” she explains.

Top four business benefits

Here are the top four reasons why retail professionals should be at IRX:

Dr.Martens, Ocado, Waitrose, eve sleep and Oliver Bonas are among the big brands sharing their advice and experience at the conference. They’ll discuss marketing, growth, delivery, customer engagement, omnichannel innovation and fulfilment among others.
Gain early insight into the disruptors in the market at the Innovation Hub. New for this year, the Hub showcases up and coming companies from around the world including: a persona-based merchandising platform; automated paid marketing platform; and e-commerce automation.
With many new technology offerings on the market, it can be difficult to determine the most relevant solution. Workshops offer a practical guide to technology covering automating ad optimisation, brand loyalty, real-time personalisation, cross-channel personalisation, site-search, affiliate marketing, the last mile, customer experience, algorithm orchestration, payments, telecoms and tax regulations.
Alongside the free education is a comprehensive exhibition, meaning a visit to IRX is not only informative, it’s efficient. There are over 150 leading suppliers under one roof including Adobe, Amazon, Huboo, Mastercard, Salesfire and Worldline, all with cutting-edge technology and innovative services to enhance customer experiences, increase sales and deliver efficiencies across online and in-store operations.

Register for free here.

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