Bradshaw Taylor deploys Microsoft Dynamics 365 solution

Outdoor and country goods retailer, Bradshaw Taylor, is using the Microsoft Cloud as it looks to give a real-time view of the business and quickly respond to customer demand.

It has built a new centralised and integrated system, which sits on Microsoft Dynamics 365, replacing individual systems from its seven brands.

As a result, orders now take seconds rather than hours to raise, even with larger customers who place more than 500 order lines a day. In turn, this has led to a reduction of customer service queries.

Internally, Bradshaw Taylor can now launch new brands quickly across the UK, Europe and the US; see business data such as shipping, insurance and duty in one place, offering a single and actionable source of truth for the company; and view all stock in warehouses in multiple countries, enabling better advance ordering.

Paddy Devlin, Head of Business Technology at Bradshaw Taylor, says: “One of the biggest benefits is the single view of everything. Previously, order management was manual‐based and separate from our financials.”

“Now they are all in one system, from the point the order is placed through to shipping, invoicing and automatic customer notifications. This ensures customers stay up to date with the status of their order.”

Bradshaw Taylor previously rolled out Microsoft Teams, created Power Apps to support warehouse operations and it also uses Power Automate processes that it says have saved 1,000 working hours.

The company worked with partners Xpedition and K3|pebblestone on its latest project.

“With Xpedition, we have digitally transformed and re‐engineered the way we run our outdoor fashion business brands,” says Devlin.

“The templated roll-out process of Microsoft Dynamics 365 means we are now able to get our brands to market much quicker.”

More than 220 users in the UK, Europe and US will be deploying the system once all the brands are live, with an anticipated completion date of summer 2022.

Bradshaw Taylor then expects to roll-out a returns and tracking process that aims to make the shopping experience even easier for customers.

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