Abercrombie & Fitch Co. expands UK same-day delivery service

Abercrombie & Fitch Co. has expanded its same-day delivery service to the majority of its UK store fleet, including in over 30 Abercrombie & Fitch, abercrombie kids and Hollister locations.

The retailer has partnered with Stuart, Gophr and Delivery Solutions for this.

This follows the launch of a same-day delivery option in the US during October 2021. 

Customers in the UK can now use the Abercrombie & Fitch, abercrombie kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of apparel inventory that is available in their local stores for same-day delivery.

Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout.

Once an order is placed, customers receive tracking updates via text.

“Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it,” said Larry Grischow, Executive Vice President, Supply Chain and Procurement at Abercrombie & Fitch Co.

“The additional speed offering has been resonating with customers in the US, especially those in high density markets, since we launched last fall.”

“This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options.”

“We're looking forward to partnering with Stuart, Gophr and Delivery Solutions, all of whom support our goal of providing an exceptional fulfillment experience for our UK customers.”

The same-day delivery service is part of a portfolio of omnichannel services which also includes purchase online pick up in store, curbside pickup, reserve in-store, ship from store and traditional parcel home delivery.