TAG Heuer taps into NFTS space for Connected Calibre E4 smartwatch experience
Swiss luxury watchmaker TAG Heuer has unveiled a new experience for its Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee authenticity.
To develop this new feature, TAG Heuer teamed with key members of the BAYC, Cryptopunk, CLONE-X and WOW communities, which, it says, “ensured the Lens functionalities and experience created real value for the community”.
It has partnered with Ledger to enable its users to access and display their NFTs on the Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.
The initiative closely follows the brand introducing crypto payments on its US website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with the likes of Bitcoin and Ethereum.
Frédéric Arnault, CEO at TAG Heuer, says: ‘I have had a deep interest in the NFT space, and this feature fits with our tradition of being avant-garde and innovative in technology.”
“Our watch enables users to show off their digital identity to everyone with the ability to prove their NFT ownership. Watch this space, as we will have more stories to tell about Web3.”
