Macy’s launches Discord channel and NFTs to mark 4th of July fireworks
Macy’s has announced a limited collection drop of free NFTs that include access to its first augmented reality wearables as well as the launch of a Discord channel.
“As we commemorate our Independence Day with the nation’s largest pyrotechnic celebration, Macy’s wanted to take the fun into the Web3 frontier bringing the revelry to a digital landscape,” says Will Coss, Executive Producer of Macy’s 4th of July fireworks.”
“These free NFTs will help attract a new set of fans with an easy to access implementation that democratises this emerging space for a mass audience, while also embracing a digitally native audience with added utilities including augmented reality wearables.”
Available on a first come, first served basis, to collect the NFTs people must first register via the Discord channel.
This set of 10,000 Macy’s Fireworks NFTs will be available in Classic, Rare and Ultra Rare designs and will showcase graphic elements from this year’s 4th of July fireworks celebration.
The aforementioned augmented reality wearables can be used on a selection of social media and video communications platforms.
The NFTs are built atop the Polygon blockchain.
More initiatives in this space are planned for the coming weeks. Further details here.
