Reckitt Benckiser rolls out Stravito enterprise insights platform
Stravito has been selected as the knowledge management solution for Reckitt Benckiser, a UK-based consumer goods manufacturer producing leading health, hygiene and nutrition brands.
Stravito Founder and CEO Thor Olof Philogéne says that Reckitt chose his company’s tech to simplify internal research discovery, increase engagement and boost productivity.
Stravito allows companies to create one central hub where all employees can store their research, insights, and analytics data regardless of format or file type.
Data visualisation tools and third-party research firms can be directly integrated, allowing employees to search for content across multiple sources in a single view.
Second party data living on local servers or file storage solutions such as SharePoint can be auto-uploaded.
Each document is analysed and tagged automatically, video and audio files are transcribed automatically and Stravito’s advanced filtering mechanisms and search engine intelligently adapt to the company's taxonomy and specific internal terminology.
“In the modern economy, it is essential global organisations integrate market and consumer insights into business decisions so they can move closer to their customers,” Philogéne comments.
“We’re proud to partner with Reckitt and create one hub for the organisation’s internally and externally stored consumer knowledge.”
“Using AI powered smart search, which is personalised to Reckitt's brands and industries, Stravito helps users to pinpoint exact pieces of research, highlighting relevant sentences and paragraphs.”
“This allows users to find and use critical information on everything from customer behaviours to customer preferences, across multiple verticals and markets.”
“Reckitt needed an insights solution with a powerful user experience that would allow them to upload and find relevant research with ease.”
“Stravito's proprietary machine learning means files are auto-categorised with Reckitt's unique taxonomy on upload, so the team doesn't have to waste time manually storing research.”
“What's more, by pushing personalised content for each user on the home page, through notifications and in search results, the team stays on top of important research and paves the way for better decision making for the almost 200 countries Reckitt’s products are available in.”
Stravito’s customer portfolio also includes Electrolux, Danone, McDonalds, and Carlsberg. The business was founded in 2017 by market research veterans and former iZettle employees.
