Majid Al Futtaim opens first CB2 bricks and mortar store in Dubai
Majid Al Futtaim has opened the doors to its first brick and mortar CB2 store in Dubai, building on a temporary pop-up in Mall of the Emirates and offering a curated collection of contemporary furniture and décor.
Located on level two of Mall of the Emirates, CB2 features online ordering, same-day delivery and at home assembly.
“Building on the success of CB2’s e-commerce website as well as our recent pop-up in Mall of the Emirates, this new store is a continuation of our mission to pioneer new experiences both online and offline,” says Fahed Ghanim, Chief Executive Officer at Majid Al Futtaim – Lifestyle.
“Physical stores play a vital role in helping customers see, touch, and experience products, whilst creating memorable moments with friends and families and building meaningful connections with brands.”
“CB2’s debut will open up more possibilities for our customers in the UAE as we look to expand our physical footprint and diversify our portfolio alongside leading international brands.”
“We are thrilled to be working with our partners, Majid Al Futtaim, to bring the CB2 brand to the Middle East,” says Janet Hayes, CEO of Crate & Barrel Holdings.
“We believe that the design-forward product collection will resonate with both the international and local Emirati clientele who are searching for creative and inspired ways to transform their homes.”
The new store houses multiple categories including indoor and outdoor furniture, kitchenware, bedding, lighting, rugs, and accessories.
Its current assortment features CB2’s Brazilian Rhapsody collection, the brand’s take on the sun drenched modernist movement in the sixties, and the Décor Art capsule, which was inspired by the fluidity of 20th century sculpture.
Customers can also discover collaborations with leading designers such as Kara Mann, Jennifer Fisher, Ross Cassidy, GOOP and Lenny Kravitz.
"Through our partners Majid Al Futtaim, we’re excited to see our brand’s first international home in the Middle East,” says Ryan Turf, President, CB2.
“Our collections are an evolving exploration of modern design. We hope the store allows even more people to explore, dream, and bring their heart’s desire home."
