Smythson teams with Emarsys to boost automation and customer engagement
UK luxury goods retailer, Smythson of Bond Street, has announced a partnership with omnichannel customer engagement specialist Emarsys.
The latter’s platform will allow Smythson to deliver a localised experience for its global audience, including translation into nine different languages.
Emarsys will centralise data from the brand’s customer base, automating analysis and allowing for automated delivery of personalised digital marketing campaigns through every channel.
Frank Sendler, Digital Marketing Manager at Smythson, says: “After an intensive three stage selection process for choosing our new marketing solution — with ten suppliers in the field — we found that Emarsys stood in a category of its own.”
“Emarsys is the only platform capable of delivering truly localised marketing communications, with no disparities in quality.”
“Once we witnessed the multi-language capacity of the platform, and the 360-degree customer view that it provides, we were sold. We can’t wait to get fully integrated and start engaging our customers in new and exciting ways, powering our next phase of growth.”
Sara Richter, CMO at Emarsys, says: “Upgrading from an email service provider like Bronto to an omnichannel solution like Emarsys is a natural evolution.”
“This is especially true given how consumers increasingly enjoy shopping on multiple devices, exploring new brand touchpoints while expecting a consistent level of personalisation.”
“As an historic, beloved brand, Smythson understands the importance of keeping pace with customer expectations and preferences — offering 1:1 communication wherever they like to shop, driving long lasting loyalty, no matter where they reside or what language they speak.”
