Farfetch and Outlier Ventures team on Web3 startups initiative
Online luxury marketplace Farfetch is revamping its Dream Assembly initiative after a two-year hiatus to focus solely on Web3 in partnership with European VC firm Outlier Ventures.
Dream Assembly Base Camp will provide a cohort of Web3 startups in the luxury fashion and lifestyle sectors with mentorship, networking, and support.
The remote 12-week programme will be tailored to each startup and will focus on digital fashion, tokenized loyalty, immersive experiences, and the creator economy.
Participating companies will gain access to Farfetch and Outlier Ventures’ network of mentors from the fashion, technology and Web3 industries, as well as investors, to support their future fundraising efforts.
Carol Hilsum, Senior Director of Product Innovation, Farfetch, says: “Web3 is an evolving area of growth, but with fundamental challenges to overcome to be usable and scalable within the luxury industry.”
“We are on a mission to support the creation of a unique, curated, connected conversation to help drive the future of this space.”
“Dream Assembly is committed to supporting the best entrepreneurs and teams to scale to the next level.”
“We believe that the entire industry, including Farfetch, can benefit from helping to support the next generation of technology companies dedicated to driving the future of Web3 luxury commerce.”
Des Martin, Chief Marketing Officer, Outlier Ventures, says: "Web3 is now at the intersection of fashion, culture, and art. It's hard to think of a better combination than Outlier Ventures and Farfetch to accelerate luxury fashion founders and their projects.”
“The services offered to founders range from fundraising support, tokenomics advice, community growth, marketing advice and everything else required to launch the next generation of Web3 luxury commerce."
Applications for the Dream Assembly Base Camp open today and will close on 19th August. The programme will commence in late September.
Further information here.
