Carrefour and Procter & Gamble team up in the metaverse
Carrefour has partnered with Procter & Gamble for what is pitched as “the first joint retail/FMCG brand experience in the metaverse”.
This involves the latter’s Mr. Clean brand.
In a LinkedIn post, Elodie Perthuisot, Chief E Commerce, Digital Transformation and Data Officer & EXCOM member at Carrefour, said: “Thanks to their Lab, we are both offering Carrefour customers a marketing activation of a new style, between gamification, immersion, Web3, all with a Mr. Clean as you have never seen it before.”
She added: “This is a test to renew the classic advertisements and activations, create a link between the metaverse and e-commerce, and especially receive feedback from our customers to evolve this experience.”
The Sandbox
Earlier this year, Carrefour bought land in The Sandbox, a virtual gaming world where players can build, own, and monetise their experiences.
Perthuisot said at the time: “This is our first move in the metaverse on The Sandbox. A virtual field and above all a field of innovation for Carrefour, in line with our digital transformation strategy.”
“The field will be at the heart of our metaverse activities, as we experiment, to understand the evolutions of retail and consumption that will come. Concrete projects will follow soon.”
