RevLifter launches RevWallet solution after Face the Future trial
RevLifter has announced the launch of its RevWallet solution after a beta testing phase involving beauty brand Face the Future.
RevWallet helps e-commerce retailers to simplify their on-site incentivisation efforts by delivering personalised deals, product recommendations, and marketing messages in real-time through a single hub.
The solution also leverages machine learning via the company’s ‘predilection’ system to build a precise view of what each customer needs to convert and often spend more, based on similar journeys.
Face the Future saw a 33% rise in AOV after RevWallet was engineered to hand-pick relevant deals and products from its catalogue.
The solution also helped the brand to reduce cart abandonment by giving customers less of a reason to leave its site in order to search for a deal, while additional activity has centered on increasing email sign-ups and announcing new brands and products.
Ben Thompson, Ecommerce Manager at Face the Future, comments: “The decision to make RevWallet our central hub for on-site deals and recommendations was simple.”
“We love the customisable aspects and it’s really helped us boost awareness for new brands and products when they go live. Beauty is a competitive vertical and it’s important to have technology that can highlight relevant messages and offers as soon as the customer starts sharing signals of intent.”
Simon Bird, RevLifter’s Co-Founder and CEO, comments: “RevWallet represents the next phase of our evolution.”
“We’re now launching solutions that understand what customers need throughout their journey, and we’re thrilled to provide for e-commerce brands like Face the Future, which now have a way of creating bespoke paths to purchase for site visitors that previously remained anonymous.”
