SleekFlow launches in UK following $8m Series A funding round
Hong Kong-based SaaS omnichannel social commerce platform startup, SleekFlow, has launched its new UK operation following an $8 million Series A funding round.
The company has appointed Craig Johnson (pictured above) as its UK Sales Director and opened its doors in Waterloo, London.
Johnson previously led business development at shipping e-commerce provider Easyship.
Prior to that, he spent four years serving as regional sales manager for Mindbody, with responsibility for growing the UK and EU market and supporting its IPO. The company went on to be acquired by Vista Equity Partners in 2019 for $1.9 billion.
The aforementioned funding round was led by New York-based venture capital firm Tiger Global Partners.
SleekFlow will use the cash for market penetration in Southeast Asia, specifically in Singapore and Malaysia, while extending its presence to the UK, Europe, and other emerging markets.
The investment will also go towards product development within FinTech and analytics to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralised product listing and easy in-chat payments.
Johnson says: “SleekFlow is an incredible business, and I am excited about the opportunity to work alongside Henson and the team to develop and scale-up our UK operation.”
“We have huge plans for this market, supported by a product and services that will revolutionise how organisations operate and communicate through social commerce.”
Henson Tsai, Founder of SleekFlow, comments: “Craig is the perfect choice to lead our newly launched UK business, bringing with him a huge array of skills and understanding about the local market.”
“Following our highly successful funding round, we have pledged to create many new jobs in the UK market and rapidly expand our operations, offering customers incredible capabilities through our platform.”
Tsai adds: “People nowadays spend more than 80% of their time on social platforms. It’s already a habit for us to discover products and even buy on social channels directly.”
“The huge social commerce market potential is expected to rise to 3.37 trillion by 2028, so we are excited that SleekFlow is part of this e-commerce revolution.”
“With the trust we gained from Tiger Global, Transcend Capital, and AEF Greater Bay Area Fund, SleekFlow strives to be the top social commerce unified hub, merging conversations, product catalogue, payment solutions and order management for businesses to unlock their social commerce power and embrace this unstoppable megatrend.”
