DICK'S Sporting Goods hits the metaverse with School of Sport experience

DICK'S Sporting Goods has launched School of Sport, an interactive experience on the Roblox platform.

Users can participate in various challenges, quests and obstacle courses, also known as “obbys”.

Consisting of six virtual spaces, School of Sport takes place at DICK'S Sporting Goods High.

"It is important for us to continue evolving the way we engage with consumers,” says Ed Plummer, Chief Marketing Officer at DICK'S Sporting Goods.

“We are excited to make our entrance into the metaverse with School of Sport, creating a space to share sport and style while also connecting with our younger athletes.”

The move is part of a back to school campaign, which encourages teens to own their individual style.

While this theme is woven throughout the School of Sport experience, it is most prominent in the Roblox experience's first environment, The Locker Room, where the transition from sport to style commonly occurs in real world school.

In The Locker Room, users will receive information on how to navigate DICK'S Sporting Goods High. 

Each player will have a personalised locker containing The Store where they can use style points, the in-experience currency, to purchase shoes, apparel and accessories to outfit their avatars. 

As users explore DICK'S Sporting Goods High, they can socialise with others and collect stickers, badges and style points by competing in quests, obbys and challenges throughout the experience environments: The Field, The Hallways, The Gymnasium and The Outdoor Cafeteria.

There is an additional hidden environment that visitors must discover on their own.

In addition to using style points to unlock access to the latest back to school gear, community members can also view their rankings on the leaderboard and personalise their virtual school supplies (notebook, water bottle, etc.) with stickers they've collected throughout the school.

MetaverseStaff WriterDICK'S Sporting Goods, Roblox, Metaverse, DICK'S Sporting Goods School of Sport, Back to schoolComment