Blue Yonder chosen by Olímpica to boost product placement in stores
Columbian retailer Olímpica has selected Blue Yonder’s category management, space and floor planning, which includes Planogram Generator, and assortment management solutions to improve its display strategy.
The project is currently being implemented by Softtek, a Blue Yonder partner and consulting IT company.
With over 69 years in the market, Olímpica has a presence in 117 municipalities in Colombia and 401+ locations.
The company has a portfolio of private label products available in the supermarket, pharmacy, miscellaneous, textile, home appliance, technology, and home categories.
In response to its expansion plan, which consists of being closer to Colombian homes, having a bigger presence in the country and improving the shopping experience for the customer, Olímpica needed to update its floor planning strategy to respond to this growth that is also reflected in the increase of products available per store.
As a result, it turned to Blue Yonder and Softtek.
“In order to offer a better shopping experience to our customers and as a result of the growth Olímpica has had the last couple of years, we realised it was time to update our category strategy, which is why we teamed up with Blue Yonder and Softtek to improve our efficiency in planogramming to optimise product availability and positively impact sales,” says Mauricio Correa, Commercial Manager, Olímpica.
“Olímpica is a top retailer not only in the Columbian market but across Latin America as well. Blue Yonder and Softtek have the joint challenge to improve a complex and critical process, such as category management, with Blue Yonder’s solutions,” says Israel Tavizón, Latin América Practice Director, Softtek.
“We are convinced that Olímpica made a great choice by selecting Blue Yonder’s solutions, and we are privileged to be Olimpica’s partners in this journey.”
“Once our solutions are fully implemented, Olímpica will gain planogram automation, assortment optimisation, better category management strategies, optimisation of seasonal items, and greater productivity – all leading to improved business outcomes,” says Nestor Del Rio, Latin America Sales Director, Blue Yonder.
“We look forward to expanding our relationship with them for years to come.”
