Ice sports equipment firm Willies deploys Brightpearl retail operating system
Willies has rolled out Brightpearl’s retail operating system.
The UK-based retailer, which specialises in ice hockey, inline hockey and figure skating equipment, now has access to such features as Automation Engine, plug and play integrations, Inventory Planner Premium and advanced reporting functionality.
Launching in 2018, Willies has grown rapidly and sought a speedy and reliable centralised hub to enable greater visibility over the many separate apps and processes it had accumulated as it grew.
The team also needed a solution to its clunky manual operations, consisting largely of manual pick and pack processes and meticulous data entry, especially around purchasing, which was sinking valuable time and holding the business back from further growth.
Drawn to its compatibility with Shopify, the team chose Brightpearl’s retail operating system to bring their multi-channel processes together - and it was implemented in 120 days.
Brightpearl’s library of plug and play integrations meant it seamlessly synced with the retailer’s existing Shopify setup, and also offers the merchant the means to extend to any apps or sales channels it chooses to adopt as it scales.
“Having experienced very good growth over the last couple of years, it became apparent we needed to automate the day to day running of our business as much as possible if we were to continue delivering the outstanding customer service we are known for,” comments Luke Wilson, Director at Willies.
“We explored numerous retail operating systems but none offered the customisation and functionality Brightpearl did. The scoping, onboarding, training and delivery was very in depth and only when we were 100% confident did we go live.”
“Since then, we have further streamlined and improved the system to a point we have every faith we can manage peak trading without the typical stress and strain.”
Justin Press, SVP Customer Success at Brightpearl, says: “We’re thrilled to welcome Willies to the Brightpearl family. As a relatively young business it has seen rapid success, and its manual systems both online and in the warehouse were no longer proving efficient - a common scenario for fast-growing retailers.”
“With Brightpearl in place to automate and streamline its operations and allow in-depth visibility and reporting, the brand can grow fearlessly without the operational anxiety that comes from adding extra apps and channels.”
“We know that this is just the start for the team, and we can’t wait to support their journey.”
