My Bath & Body Works Rewards programme goes live

Bath & Body Works has announced USA wide availability of its loyalty programme, My Bath & Body Works Rewards.

Customers can sign up through the retailer’s app, in stores or online.

The programme went through beta testing with some members and associates prior to its expansion to around 1,750 locations nationwide.

“We are exceptionally grateful to have a vibrant fan base of more than 60 million customers – and we’re thrilled to reward them by providing the very best that Bath & Body Works has to offer,” says Brand President Julie Rosen.

“Customers have been eagerly awaiting the nationwide launch, and this is a big moment for us.”

“We’ve worked hard to deliver a programme that reflects what our customers have been asking for, and we’ve leveraged so many learnings and insights from both our beta market members and associates; they helped us craft this and that makes it even more special.”

“We aim to make the world a brighter and happier place through the power of fragrance – today’s launch gives us an exciting and meaningful extension of that commitment.”

“We know that customers expect fun and engaging experiences whether shopping in our store, online or in the app, and we’ve crafted our program to deepen the engagement and connection with our customers,” says Joanne Friess, Senior Vice President, Marketing Strategy.

“I’m especially excited to underscore that a key differentiator from other loyalty programmes is that our members can redeem their rewards for free full size products, not just sample sizes.”

“It’s another example of the importance of putting our customer wants and needs front and centre.”

Loyalty programmesStaff WriterBath & Body Works, My Bath & Body Works Rewards, Loyalty programmes, US retail, Stores, Online retail, Mobile retail, Omnichannel retailComment