Tenacious Tacos taps NFTs for Web3 customer loyalty programme

StrEATS, a Canadian restaurant franchise is putting its customer loyalty programme on the blockchain through a new Tenacious Tacos NFT collection.

Touted as the world’s first ever loyalty club backed by Web3, this enables members to receive Web3 and IRL benefits, and get their own Tenacious Tacos NFT. 

In addition, they can stake to earn $TACO and redeem it for prizes while getting the chance to win free food for life or monthly payments in ETH/WETH.

StrEATS has grown from its original standalone store to a franchise composed of 19 locations across Canada. Its menu consists of globally inspired street food such as tacos, burritos, bowls, and poutines

“Tenacious Tacos seeks to take this success a step further. The vision with this project is to become closer with the community while simultaneously creating the opportunity for them to share in our growing success,” says Joe Klassen, CEO at Joeys Group of Restaurants and founder of Tenacious Tacos NFT.

Through Tenacious Tacos, he adds that all holders will receive the following IRL benefits: a 20% discount on all StrEATS restaurant locations, access to VIP events, and voting rights on featured menu items.

In addition, one minter will get the StrEATS Mascot 1 of 1 NFT, entitling them to free food for life from any of the aforementioned restaurant locations.

There will also be seven Golden Taco NFTs correlating to the seven best selling tacos on the strEATS menu.

Tenacious Tacos is also set to unveil its token, where all holders can claim a predetermined amount of $StrEATS Cred, with a bonus amount being allocated to those who minted and never listed or sold their Tenacious Taco NFT.