The Body Shop and Adyen raise £700,000 for Ukraine via checkout donations

The Body Shop customers have raised over £350,000 for United Nations High Commissioner for Refugees (UNHCR), through donations at the retailer’s online and in-store checkouts.

Adyen enables this through its Impact product.

All donations were matched and together both companies have raised over £700,000 for people affected by the war in Ukraine.

The Body Shop has enabled customers to give across all of its e-commerce sites as well as over 750 stores globally. Adyen processes the transaction, ensuring that 100% of the donation amount goes directly to the chosen charity.

Since raising funds for UNHRC, 8.6% of The Body Shop customers globally chose to donate. In the month of March alone, 18.7% of customers in France donated and in the United States it reached above 15%.

From those retailers that utilise its Giving feature, Adyen has observed that an average of 5% of customers donate.

What would be your first priority if you were Prime Minister? 🗒️

Tell us why in the comments!
— The Body Shop UK (@TheBodyShopUK) August 19, 2022

Amy Liddy, Global Finance Director at The Body Shop, says: “The response of our customers to the war in Ukraine has been phenomenal.”

“Our market insights have long told us that The Body Shop customers are more likely to care about the world around them, and this data indicates that they are also generous supporters of essential causes such as UNHCR.”

“The charities we support receive 100% of the money raised and they can access the funds immediately.”

She adds:“We will always choose carefully when to present the option of charitable giving at the point of sale.”

“Our experience is that the impact will be greater if the facility isn’t used throughout the year and we need to be conscious of ‘donation fatigue’. This latest data illustrates the power we can have when we switch this on.”

Colin Neil, UK Managing Director at Adyen, says: “Without a doubt, customers in The Body Shop community are unstinting in their support of good causes.”

“We are proud to use our technology to help charities get the funding they need.”

“Through Adyen Giving, Adyen absorbs all costs related to donations - ensuring that the full donation amount makes it to the charity. It’s humbling when world renowned retailers like The Body Shop adopt the technology. Especially when its customers are so generous.”

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