Shopify boosts international selling with Translate & Adapt launch

Shopify is globally launching Shopify Translate & Adapt, the aim of which is to make cross-border commerce even easier for its merchants. For instance, by translating merchant stores into different languages with both manual and machine translations. 

The product update builds on the global commerce hub, Shopify Markets, which, the company says, has helped over 175,000 merchants across the world launch their international businesses. 

“Expanding to new markets without a localised consumer experience means you’re leaving untapped potential on the table,” says Shimona Mehta, Managing Director, EMEA, at Shopify.

“Translate & Adapt overhauls how Shopify merchants can build high touch storefronts for each market, all from a single store and platform, and we think it’ll be a game changer for increasing consumer empathy and conversion.”

Alongside the global launch of Translate & Adapt, Shopify is also rolling out Shopify Markets Pro in the US, a new solution powered by its partnership with Global-e.

Shopify Markets Pro will help merchants manage the many new complexities they are faced with when selling internationally, like tax, duties, shipping, pricing and payments, and is now available in early access to US merchants.