Bold Commerce Curb Up brings upsell opps to curbside and in-store pickup
Bold Commerce, which powers checkout and subscription experiences for retailers and DTC brands, has announced a new curbside and in-store pick up feature for bricks and mortar and omnichannel companies.
Bold Commerce says that the new technology was designed to “reimagine the experience of last minute product discovery in the checkout area of stores, only it occurs on a shopper’s mobile device.”
Using Checkout from Bold Commerce, retailers can already make recommendations for add-on items before, during and after checkout online.
Now, with Curb Up, they can extend this functionality to the orders that will be completed at curbside or picked up in-store.
As customers arrive at the store for order pickup, they are presented with an impulse buy pop-up.
This offers them the opportunity to add one or more last minute items, curated by the retailer, to their existing order. Store staff are automatically notified about the new item(s) to add into the order.
In June, Bold Commerce teamed up with e-commerce agency Knit to build the initial Curb Up prototype. Knit works with retailers including Tractor Supply Co. and Kicking Horse Coffee
“Consumer behaviour has evolved over the last 36 months. Technology must as well. As consumers look for more digital retail interaction we must find new ways to innovate the customer journey,” says Brad McCrory, CEO at The Knit Agency.
“Curb Up is a disruptive innovation in the BOPIS process and I’m excited that Knit was able to participate in the creation of this innovation.”
“More than 50% of the top 1000 retail chains now offer curbside pickup to their customers, and this number is likely to continue increasing,” says Yvan Boisjoli, CEO at Bold Commerce.
“One of technology’s roles in retail is to enable retailers to adapt quickly to widespread behavioural shifts.”
“With the right checkout infrastructure in place, they’ll be able to do more than preserve the status quo when it comes to revenue generated at checkout; they’ll be able to play a more proactive role in creating net new opportunities for growth.”
Retailers using Checkout can launch their Curb Up programmes in less than 10 days using Bold Commerce APIs.
Curb Up integrates directly into retailers’ business logic, including store level inventory availability, payments and other components of checkout that influence conversions.
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