Walmart makes livestream shopping move with Firework
Firework has signed a partnership agreement with Walmart Connect, a closed loop omnichannel media business of Walmart, to bring livestream and premium shoppable video content to the retail giant’s offering.
Walmart Connect is aiming to bring shoppable, short form, social media style videos to its own digital properties while also making them available to advertisers.
“Video and livestream commerce truly works when you put the customer at the centre of the experience, and that’s what we’re doing here,” says Rich Lehrfeld, Walmart Connect’s SVP and GM.
“Our partnership with Firework further underscores how Walmart Connect is committed to evolving our business and expanding our offerings to actively stay ahead of what advertisers need.”
“We’re proud to be able to serve Walmart customers with engaging experiences in the places they already love to shop.”
Firework has partnered with Walmart Connect to launch a live shopping experience in support of Walmart’s Mega Beauty Event with partners J&J, L’Oreal, P&G and Unilever.
The event includes four livestreams, which took place from 13th-16th September, and continues to leverage replays and shoppable videos for featured products.
“Walmart Connect has created an omnichannel ecosystem based on customer centricity and we couldn’t be more excited to partner with them to power livestream and premium shoppable video experiences on their site,” says Firework Chief Business Officer Jason Holland.
“We’ll not only make shoppable and livestream video more deeply embedded in their omnichannel approach, we’ll also provide a commerce media experience for their customers in-store and across the web.”
