Hong Kong-based retail media startup Displayforce has raised €500,000 in a pre-seed round involving NL Platform.

Displayforce.has developed an AI powered in-store performance marketing automatisation tool.

This makes it possible to measure and engage shoppers, personalise marketing communication offline, and generate new revenue through programmatic advertising.

The aim is to fill the gap between online and offline marketing with an understanding of audiences, relevant messaging, and understanding different retail media formats.

Smart retail screens can see you! 👁️
Displayforce, together with @mubashir_om - a partner from Oman, has successfully completed a pilot project for the implementation of smart screens with the Displayforce platform in retail shops in Oman.https://t.co/WVOYIyIXh0
— Serge Galeev (@SergeGaleev) September 9, 2021

“We are experts in the private label sector for brand management and development,” says Jaap van Vreden, Co-Founder and Managing Director at NL Platform.

“With a 10+ apparel label portfolio made of retailers and our very own private label brands, we combine the strengths of e-commerce vs. bricks and mortar in operating a new frontier for the latest trends and innovation in the fashion industry.”

“Operating as an active partner for global retailers in the production of apparel lines, NL Platform provides extensive insights to back end development in bringing new clothing labels to the market.”

“We are proud to see our technology recognised by this major EU retail ecosystem provider. This funding will power our expansion to new markets within Europe, and enhance sales and marketing,” says Serge Galeev, CEO and Co-Founder at Displayforce.

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