Retail technology veteran Dara Meath takes on CTO role at Build-A-Bear Workshop

Build-A-Bear Workshop has hired Dara Meath as Senior Vice President, Chief Technology Officer.

Meath will also be a member of Build-A-Bear’s Senior Leadership Committee, a move which, the retailer says, “reflects a continued commitment to its digital transformation and expanded technical capabilities”.

Meath brings more than 20 years of experience in various tech leadership roles to Build-A- Bear Workshop.

Most recently, she was the Divisional Chief Information Officer, Leader of Data, Digital and E-Commerce at Conair, where she provided strategic direction and tactical execution guidance for global IT operations as well as strategic planning of IT systems and process redesign intended to deliver customer-centric, cost-efficient enterprise solutions.

Prior to that, she was the Vice President of Information Technology at The Camuto Group.

Meath, who will report to the Chief Financial Officer, will lead Build-A-Bear’s technology team and work closely with key partners to support the company’s initiatives underlying its ongoing digital transformation.

Voin Todorovic, Build-A-Bear Workshop Chief Financial Officer, comments: “This hiring demonstrates our continued focus to advance our digital capabilities which have been a fundamental part of our business success contributing to record setting profitability in 2021 and thus far in 2022.”

“Dara has an impressive background and leadership qualities that we believe can help us achieve the next level of technological capabilities required to achieve our future strategic objectives, drive seamless guest experiences in channels where they choose to interact, and deliver sustained profitable growth for our company.”