US retail technology startup Cart.com appoints Gary Specter as President

End-to-end e-commerce-as-a-service startup, Cart.com, has announced the appointment of Gary Specter as President.

Specter joined the startup in April 2022 as President, Go-To-Market and will now oversee sales, marketing, marketplace services, and fulfillment operations.

He will continue to report to Cart.com CEO and Co-Founder Omair Tariq.

“Given our 500% revenue growth in 2022, we are evolving our leadership structure to accelerate our momentum and build a lasting company that is an indelible part of the commerce economy,” says Tariq.

“I want to congratulate Gary for the work he’s done to build a truly scalable organisation and I’m looking forward to where his leadership can take us in 2023.” 

Prior to joining Cart.com, Specter was VP, Growth, Digital Experience Business, at Adobe, where he led the division’s 800 employees across the sales, business development and customer care teams.

He has also served as SVP, Global Sales and Customer Success, at Magento; VP of Sales at NetSuite; Worldwide Sales Leader, Commerce Solutions, at IBM; and Chief Revenue Officer at Baynote.  

Joe Barth

Cart.com has also added Joe Barth to its team.

He will lead the Fulfilment Operations organisation as Senior Vice President of Fulfillment, reporting to Specter.

Barth was previously Vice President of Engineering at Radial, a specialist in omnichannel commerce technology and operations.

Melissa Anneler, meanwhile, has been promoted to Vice President, Fulfilment Operations.

Anneler joined the company in June 2022 as Senior Director, Fulfillment Services, Western US. Prior to that, she was Senior Director of Fulfilment Services at Radial.

Cart.com powers nearly 6,000 brands, managing over 140 million products and over $4 billion of annual gross merchandise value.

Founded in October 2020, the company has seven corporate offices and 11 fulfilment centres in 14 cities around the world.

2022 RTIH INNOVATION AWARDS

Cart.com emerged victorious at the 2022 RTIH Innovation Awards last month, picking up the Startup of the Year gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”