IRI hires ex Amazon Advertising leader Florian Clemens to grow media business across Europe
IRI has appointed Florian Clemens as Vice President of Advertisers & Agencies EMEA.
He will be working with brands and their media agencies across EMEA to deploy IRI’s range of media solutions so that they can align their media and advertising strategies, increasing incremental value sales in the regions and stores where demand is the greatest.
Clemens joins IRI from Amazon Advertising, where he built the global accounts team to support global media relationships with top advertisers in FMCG and beyond.
He began his career with P&G in Germany advancing to European and global marketing roles for P&G Global Laundry and Danone Global Baby Nutrition. He also worked as head of the Strategy Practice for Effective Brands (now Kantar Consulting).
Jennifer Pelino, EVP Head of Global Media Solutions at IRI, says: “Consumer shopping habits, digital transformation and privacy changes have created a challenging environment for media planning, buying and execution.”
“In a world where performance KPIs dominate advertisers’ judgement, the need for data, insight and connected systems has become vital for ensuring the most effective decision making.”
“Marketing professionals in EMEA need to respond to these challenges with trusted data, analytics and technology. IRI’s media solutions offer powerful stand-alone products but become game changing when used in combination to provide closed-loop attribution. We welcome Clemens to the team.”
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