Automotive merchant BMW Group UK launches new B2C online stores on BigCommerce platform
BMW Group UK, a supplier of BMW and MINI original parts, has launched on the BigCommerce SaaS e-commerce platform.
BigCommerce technology partner Autofixa Solutions, a provider of marketplace solutions for the automotive industry, was approached by BMW Group UK to launch new stores for both the BMW and MINI brands, featuring ERP integrations that sync inventory supplies and pricing data directly with the stores.
They primarily serve consumers, but business customers also use them as an alternative for locating and purchasing specific parts.
“BigCommerce provided the necessary tools, infrastructure and support to ensure BMW Group’s stores would be successful,” says Graham Broughton, Co-founder and CEO at Autofixa.
“The scalability of its platform ensures it can handle rapid growth, while its partner network provides access to experts in various e-commerce areas.”
Leveraging BigCommerce enabled BMW Group UK to support an increase in product ranges and categories, add additional functionality such as pay over time options and improve the overall customer shopping experience.
A middleware Hemi Connect is integrated to the merchant’s ERP system where it pushes stock prices not only to the marketplaces but also to the e-commerce shop, creating an omnichannel solution for the merchant and negating issues such as overselling or price parity.
“The BigCommerce platform and Autofixa’s innovative marketplace technology combined to create impressive new BMW and MINI storefronts, which were up and running quickly after the project started,” says Mark Adams, Senior Vice President and General Manager of EMEA at BigCommerce.
“BMW Group UK now has a platform that can scale with its growth and deliver an exceptional customer experience.”
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