Coach teams up with ZERO10 to launch immersive retail experience for the 2023 holiday season

This holiday season, Coach is teaming up with ZERO10 to support the roll-out of its Holiday 2023 campaign with AR technology.

From 15th November to 1st January, customers will be able to explore Coach’s Holiday collection digitally through ZERO10’s AR Storefront at five physical locations across North America: Boston, Atlanta, Austin, Miami and Toronto.

The aim is to inspire shoppers to unleash their personal style and explore the world of the Coach brand in a fun and immersive way that caters to Gen Z and Young Millennial audiences.

AR Storefront will feature digital recreations of the following holiday styles from Coach: Sequin Penn in Dark Magenta and Black, Metallic Star Bag in Silver, Glovetanned Leather Tabby Shoulder Bag 26 in Black, Patent Signature Leather Tabby Shoulder Bag 20 in Chalk and Silver Mirrored Pearlized Signature Round Frames.

Items will appear on the user’s body with AR special effects, including a pearlescent ribbon, multicolour holiday lights, and animated snowman. These looks will alternate on a timed sequence, allowing users and passersby to experience the entire scope of the digital collection.

George Yashin, CEO at ZERO10, says: “We're thrilled to continue our collaboration with Coach, introducing an immersive AR try-on experience to enhance the holiday season.”

“Focused on long-term partnerships, we believe this approach empowers pioneering brands like Coach in technology to introduce innovations, reshaping the fashion industry. The holiday season, being a peak period, allows brands to surprise customers and provide a novel experience, with interactive AR technology taking centre stage.”

The Holiday campaign marks the second collaboration between Coach and ZERO10 following a partnership earlier in spring 2023 in support of the In My Tabby campaign.

In addition to the experience offered at Coach’s five physical locations, shoppers can access the digital Holiday collection worldwide for free try-on through ZERO10’s app, available via iOS. 

2023 RTIH INNOVATION AWARDS

ZERO10 is among the shortlisted companies at the 2023 RTIH Innovation Awards.

It is in the running for our Digital Transformation Project of the Year gong.

Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.

The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

To book your place at this must attend event, click here.