Beautiful co-founders Drew Barrymore and Shae Hong to deliver closing keynote at NRF 2024
Drew Barrymore and Shae Hong will deliver the closing keynote at NRF 2024: Retail’s Big Show, reflecting on the launch of the Beautiful by Barrymore line of appliances and cookware and the company's success in omnichannel retail.
“Drew Barrymore has an extensive career in film and television, and in recent years, she has capitalised on her creativity by expanding into retail,” says NRF President and CEO Matthew Shay.
“Highlighting her collaboration with notable entrepreneur and home cook Shae Hong, the pair will close Retail’s Big Show, sharing how they combine elegant design with premium products that are accessible and affordable for consumers.”
The session on 16th January will feature a conversation between Barrymore and Hong, who worked together on the Beautiful line.
The two will discuss their respective companies, how they leverage the intersection of innovation and design, and their mission of fostering human connection in the kitchen and home.
Along with Beautiful, Barrymore also established cosmetics company FLOWER Beauty, and has beauty, eyewear and hair tools in her portfolio. She created her own production company, Flower Films, in 1995.
Barrymore is an award winning actor, appearing in “Never Been Kissed,” “Charlie’s Angels,” “50 First Dates” and other feature films. She is also a published author, releasing “Rebel Homemaker: Food, Family, Life” in 2021.
Hong is a wellness focused home cook who, at the age of 25, founded Made by Gather kitchenware brands.
In addition to Barrymore and Hong, speakers at NRF 2024 include basketball legend and entrepreneur Earvin “Magic” Johnson, FedEx Corporation President and CEO Raj Subramaniam, Walmart U.S. President and CEO John Furner, Levi Strauss & Co. President Michelle Gass and Under Armour President and CEO Stephanie Linnartz.
The annual convention will be held in New York City on 14th-16th January and is expected to bring together more than 6,200 brands and approximately 40,000 attendees from nearly 100 countries.
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