AdTech firm Ogury appoints industry veteran Emily Barfuss as Chief Marketing Officer

Ogury, a specialist in personified advertising, has announced the appointment of Emily Barfuss as Chief Marketing Officer.

Barfuss has extensive experience building global marketing and communications organisations and brands of $300 million+ in revenue, both public and private.

She started her career at CBS Corporation, before joining advertising marketplace Index Exchange.

Most recently, she was Chief Marketing Officer at dynamic CTV and video first platform, Tremor International, where she led the development and execution of the company’s global marketing strategy.

Barfuss was honoured at the AdExchanger and AdMonsters Top Women in Media & AdTech (2022), the Cynopsis Top Women in Media Awards (2019), the Women in IT Advocate of the Year Awards (2019), and the Folio: Magazine Women of the Year Awards (2018).

At Ogury, she will report to Geoffroy Martin, CEO at Ogury, and be part of the company’s executive committee. 

“I’m thrilled to join Ogury’s leadership team and play a part in executing the company’s unique vision for the future of the advertising industry,” she says

“Our future proof technology is unprecedented and personified advertising will become pivotal as our industry transitions to a cookieless and IDless environment. Also, Ogury’s values, and the way they foster a collaborative and transparent culture among employees, is definitely something I’m proud to be a part of.”

“We are delighted to welcome a senior marketing leader such as Emily,” says Martin.

“She will be based in the US, which accounts for over half of our revenue, and will help develop our brand worldwide.”

“Emily is a recognised marketing expert, who will be integral in raising our profile as the global leader of online advertising anchored in privacy, and evangelising the benefits of personified advertising as the best solution in an IDless world.”