Ogury appoints industry veteran Simon Porter to key role
AdTech venture Ogury has announced the appointment of Simon Porter as Global Head of Trading and Agency Partnerships.
Porter will develop and reinforce partnerships with international media agencies, including GroupM, Dentsu International, Publicis Media, Havas Media, IPG Mediabrands and Omnicom Media Group.
He first started his career in the UK at media and entertainment company Sky TV, before switching to the agency world by joining Walker Media (now Spark Foundry).
Porter then went on to spend seven years at Maxus - first as Head of Trading Asia Pacific in Hong Kong, then as Deputy Global Trading Director in London. Most recently, he worked at Dentsu as Global Trading Officer.
“Simon is a true media expert with an impressive track record, who can build robust commercial partnerships that generate client and business value,” says Raphael Rodier, Global Chief Revenue Officer, Ogury.
“Today, we want agencies and brands to partner with us on new working models as we seek to innovate and anticipate ever changing industry demands, from privacy regulations to consumer awareness about the value of their data and the end of cookies. There’s no one more fit than Simon to help us achieve that.”
“Ogury is a leader in its field,” say Porter. “First, they innovated with consent driven advertising long before legislation was in force.”
“Now, with personified advertising, Ogury provides a powerful and unique proprietary technology, ready made for the future and with consumer privacy protection at their core.”
“I am delighted to join the company as it is always ahead of the curve and is visionary in its approach to providing advertising solutions.”
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