Frictionless shopper journeys: Screwfix looks to make key appointments for customer first strategy
Screwfix, a Kingfisher owned retailer of trade tools, accessories and hardware products based in the UK, is looking for a Head of CRM, Head of Insights and Data, and a Customer Proposition leader.
In a LinkedIn post, Sue Harries, Digital Propositions & Data Director at Screwfix, said: “I’m six months into my new role here at Screwfix and I need some help from you.”
“I've got a brilliant team, a clear strategy that cascades into OKR's so that everyone is pulling in the same direction, but I need to bring in some more help to strengthen our senior leadership team.”
She added: “Our strategy is underpinned by customer convenience, so relevancy and creating frictionless customer journeys is key to our success. We power our decisions based data and customer insights, which means that we really do think customer first across our teams.”
“We've got three big opportunities to lead our customer first strategy working with an amazing leader, Gemma Brockbank. We're looking for a Head of CRM, Head of Insights and Data, and a Customer Proposition leader.”
“This isn't a 'start from scratch' role as our data is in a good place, we've implemented Braze, the best marketing automation platform out there, and we've got the tech and team capabilities to really lead this next phase of growth.”
“You'll also be supported, mentored and powered by our Kingfisher team to help you go even faster delivering change - Marc Vicente, Tom Betts, Mohsen Ghasempour, Isabelle Ratinaud, and Cecile Troquart.”
JJ Van Oosten
JJ Van Oosten recently stepped down from the role of Chief Digital and Technology Officer at Kingfisher, the retail group whose brand portfolio includes B&Q, Castorama, Screwfix, Brico Dépôt and Koçtaş.
In a LinkedIn post, he said: “It is now time for me to pass the baton over to the wonderful team and to focus on my personal interests.”
“Over the last there years, together, we have doubled our e-commerce participation from 8% to 16% of group sales. We put stores at the centre of our fulfilment strategy. We also offered more choice and speed to our customers.”
He added: “We successfully launched marketplaces in the UK for B&Q, in Iberia for Brico Dépôt and have clear roll-out plans. In the UK, our Screwfix customers can get their products under 60 minutes using 'Sprint' on the app.”
“Above all, we have developed and attracted world class talent across e-commerce, digital marketing, data (science), product management and technology. We have clear plans. Thank you. I wish you all the very best.”
2022 RTIH INNOVATION AWARDS
Kingfisher emerged victorious at the 2022 RTIH Innovation Awards in December, with B&Q picking up the Most Innovative UK Retailer gong.
Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.
B&Q is at the forefront of cutting-edge 3D visualisation, planning, and design technology. In 2022, it announced the largest and most comprehensive roll-out of 3D home improvement design experiences in the market today.
The retailer didn’t just deploy an app or service. It designed and deployed an entire 3D strategy that aligns with changing consumer behaviour.
It lays claim to being the first retailer to move away from an incumbent software solution that the industry has been using since the 1980s to a single SaaS-based kitchen, bathroom and bedroom/storage design platform for consumers and stores alike.
The initiative also includes a 3D kitchen, bathroom, and storage planner with virtual reality capabilities in addition to a series of mobile 3D product configurators for other products.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
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