Shoptalk Europe puts focus on working parents as it offers on-site childcare during show

Shoptalk Europe, an event focusing on retail and e-commerce innovation, has announced that on-site childcare will be available for all three days of this year’s show, taking place from 9th-11th May at Fira Gran Via in Barcelona, Spain.

Nursery care for children ages six months to eight years will be provided, free of charge, to all registered attendees.

“We are delighted to introduce an on-site crèche at Shoptalk Europe this year, making it easier for working parents to network, learn and conduct business during the event,” says Hannah Redfern, Event Director, Shoptalk Europe.

“Our content programming focuses on how new technologies and business models are disrupting and shaping the future of the retail industry and that extends to how initiatives that champion equality can help companies recruit and retain top talent.”

“As a working mother, I understand firsthand what a profound impact support with childcare can have on parents’ ability to succeed professionally and I am particularly proud to be introducing this service on-site at Shoptalk Europe this year.”

Shoptalk says that the move is part of its commitment to using its events to elevate the voices of women leaders and its mission includes achieving gender parity among speakers across its portfolio. Half of confirmed speakers at Shoptalk Europe this year are women.

“As a member of Shoptalk Europe’s 2023 Advisory Board and working for a toy company myself, I am excited to see this new initiative and service being offered for the first time,” says Katharina Sutch, Director of Shopper & Omnichannel Activation, The LEGO Group.

“Having on-site childcare provided will make it easier for attendees to focus, engage and work at Shoptalk Europe. I cannot wait to hear the feedback on this additional game-changing service as a very tangible way of supporting working parents and guardians.”

More than 3,500 attendees are expected at Shoptalk Europe this May and hundreds of industry leaders from more than 45 countries have this far signed up, including executives from Adidas, Ahold Delhaize, Amazon, Carrefour, Cartier, Chanel, Clarins, Decathlon, Diageo, Farfetch, John Lewis Partnership, Karl Lagerfeld, Marks & Spencer, Michael Kors, Nestlé, P&G, Pandora, Porsche, Pull & Bear, Puma, Sainsbury’s, Swarovski, Tesco, Unilever, Zalando, and Zara.

Childcare services at Shoptalk Europe will be provided by Nipperbout. The deadline to book a childcare slot at the show is 3rd April.

To learn more, book a ticket and confirm a childcare slot, click here.