Compass Group opens doors to AiFi technology powered bar at Aston Villa football club

Compass Group has opened a second checkout-free location in a UK stadium.

Situated at Premier League football club Aston Villa, this is a bar powered by AiFi technology.

The first bar can be found at Leicester City F.C.

In a LinkedIn post, dated 4th February, Peter Waugh, Digital & Data Director, UK/I, at Compass Group said: “I hate Q’ing, I don’t want to queue behind someone buying food and drink if I just want a drink, I want to maximise the time with my mates, just make it easy, half time is only 15 mins…”.

He added: “OK, no problem…Compass’ second computer vision bar in UK stadia, this time Aston Villa, launched today,”

“Tap your card, enter, pick your drink or food, and walk out. Plus if you want to order your beers and food for half time time, you can, with self-serve kiosks…no waiting. And if you fancy pouring your own - the Holte stand offers that as well.”

2022 RTIH Innovation Awards

Compass Group and AiFi emerged victorious at the 2022 RTIH Innovation Awards, picking up our payments gong.

Last year, Compass Group introduced Europe’s first ever frictionless store in a workplace, tapping AI powered computer vision technology so staff can buy items without waiting in line or stopping to scan and pay. 

Using tech from AiFi, customers ‘check in’ then wander through the store and select food. They leave with their purchases and a receipt delivered to their phone.

Computer vision cameras convert the shopper into an avatar to anonymously track, adding selected items to the virtual shopping cart. No facial recognition or biometrics are used, ensuring privacy.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”