Former Ralph Lauren Vice President Simon Lee joins fashion technology specialist BrandLab360
Former Vice President of Ralph Lauren, Simon Lee, has been appointed Chief Operations Officer at v-commerce firm BrandLab360.
Founded in 2016 by Jennifer Drury and Dan O'Connell, the firm now has clients including Estee Lauder, Timberland, Barbour, Skechers, Nautica, Harley Davidson, and Mercedes Benz.
It says that it headhunted Lee for his expertise in the fashion sector to help develop the company further.
Lee says: "My appointment to the senior leadership team of BrandLab360 is truly exciting. Working at the forefront of the internet evolution has the inevitability of playing a positive part in the near future of ordinary day-to-day living.”
"As Vice President at Ralph Lauren I was often leading and collaborating on projects to either introduce or develop new technology to push the boundaries of a very traditional business model.”
“It was always essential to keep both the customer and the brand experience at the forefront of any development, that balance is critical to luxury and premium brands.”
"At BrandLab360 both the fashion and beauty sectors are main focuses. We are creating both B2B and B2C immersive metaverse solutions for some of the world's leading brands. It is very rewarding being able to apply two decades of luxury brand commerce experience to our clients' business objectives.'
O'Connell and Drury comment "We are delighted to have Simon onboard and are excited about the expertise and opportunities that he can bring.'
Continue reading…