Estée Lauder taps Perfect Corp. Snap AR beauty try and buy experience

Perfect Corp. and Snap have launched a shoppable Lens experience with first brand partner, The Estée Lauder Companies.

M·A·C Cosmetics will be among the first brands in The Estée Lauder Companies’ portfolio to launch Dynamic Shopping Lenses on their Snapchat profile, utilising its existing try-on experiences created with Perfect Corp.

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Snapchatters will be able to choose from four different Lenses to virtually try on 20 different M·A·C Cosmetics lip and eye products, and shop directly from the Lens.

“We are excited to work with Snap to combine e-commerce and AR virtual try-on for a unique solution that delivers a more impactful social media shopping experience for Snapchatters,” says Perfect Corp. Founder and CEO, Alice Chang.

“This unique partnership enables beauty brands to harness the power of AR and AI to engage their customers and deliver impactful digital first experiences that convert.”

“With over 200 million Snapchatters engaging with AR every day, we’re excited knowing our partnership with Perfect Corp can create an easier process for beauty brands to leverage their existing AR content, and build Dynamic Shopping Lenses within Snapchat to help reach the next generation of beauty shoppers,” says Carolina Arguelles, Snap’s Global Product Marketing Lead in Augmented Reality.