Farfetch and Snap showcase augmented reality shopping innovation

Snap this week lifted the lid on a virtual try-on partnership with online luxury fashion platform Farfetch.

At the Snap Partner Summit, it brought this to life by featuring three jackets from Off-White, using voice and machine learning powered technology.

Shoppers are able to try on outfits and swap them, using just their voices.

Check it out here.

At the #SnapPartnerSummit, we shared exciting new products and partnerships across our developer, creator and augmented reality platforms. Plus, a BIG announcement you don’t want to miss. #SnapParterSummit pic.twitter.com/wlbh8MMhLK
— Snap Inc. (@Snap) May 20, 2021

Chopard

Farfetch also recently launched a virtual try on of watches tool via its iOS app, in a collaboration with Chopard.

This built on a similar offering for sneakers.

“Very proud of the fantastic work we have developed cross-functionally with Creative Operations, Product and Engineering, Retail of the Future, and Commercial teams to bring this augmented reality experience to our customers and brand partners,” Filipa Neto, Senior Innovation Principal at Farfetch, said in a LinkedIn post.

She added: “As part of our Open Innovation strategy, we have partnered with multiple very talented startup teams. You can virtually try on a selection of watches from the Chopard Happy Diamonds collection on our iOS app.”