Best Buy and Roku agree relationship stretching across their advertising and retail businesses

TV streaming platform, Roku, and US consumer tech retailer, Best Buy, have announced what is pitched as a first to market relationship across their advertising and retail businesses.

This will see Best Buy provide Roku with its first-party data for targeting and closed-loop measurement.

It will also give shoppers exclusive access to Roku branded TVs.

“Our goal is to create a better TV experience for everyone,” says Julian Mintz, Co-Head of U.S. Brand Sales at Roku Media.

“We’re bringing together our entire business to build the future of entertainment and advertising, making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”

The tie up is kicking off with an in-person, interactive activation at SXSW on 11th March.

For the first time, Roku will bring its Roku City screensaver to life with an interactive, multi-level activation at SXSW.

This will feature a Best Buy Home Theater Experience, showcasing the latest Roku devices available at the retailer as well as new Roku Originals and featured entertainment on The Roku Channel.

Roku City featuring the Best Buy Home Theater Experience will be open to the public on 11th-12th March from 11:00 AM – 6:00 PM, local time.

The pop-up will be located at the Riley Building: 315 Lavaca Street, Austin, Texas.