Start spreading the news: Unified commerce specialist Sitoo hits New York as it opens first US office
Sitoo, a Sweden founded cloud native unified commerce and PoS platform for fashion and lifestyle retailers, has opened its first US office in New York.
A company spokesperson says: “Opening an office in the heart of the Big Apple is the next step to bringing the success we’ve seen in Europe to retailers across North America. It's not where our US story starts, though.”
“That began in 2018 when Nudie Jeans implemented Sitoo in their US stores and continued in 2023 when Rally House chose Sitoo to power its fast growing store network. Since then we’ve seen more store openings throughout the country alongside building thriving partnerships with amazing companies like Zebra, Adyen and Bloomreach. The office is what comes next.”
CEO and Co-founder Jens Levin comments: "The US is a competitive market, but we’re fully confident in our ability to succeed. We bridge a critical gap by combining enterprise robustness with modern agility. Our Scandinavian approach to efficient, fast, and reliable global execution is a great advantage and something we know will be a real point of difference.”
So hot right now
Sitoo is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
