Jack Wolfskin adds Philips LED and digital signage installations to Frankfurt flagship store

Jack Wolfskin has teamed up with PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, to install a series of LED and digital signage solutions inside its newly refurbished flagship store in Frankfurt.

The retailer partnered with PPDS and Hamburg-based integration specialist, pilot Screentime, on this project.

This included the installation of an immersive 7.5 m2 Philips L-Line 7000 Series LED wall into the store, used to engage customers and draw passing crowds inside.

To complement this screen, a 55” 4K Ultra HD Philips Q-Line digital signage display was strategically placed to showcase the sustainability features of the store and its products.

This was integrated into the store’s wider content system, which includes interactive touchscreens and storytelling experiences that aim to set the mood for adventure.

Damian Rodgett, CEO at pilot Screentime, comments: “The digital PoS sales concepts we have developed for Jack Wolfskin’s flagship stores are designed to make the shopping experience even more emotional.”

“The combination of LED boards, standard digital signage screens, innovative touchpoints, such as the campfire, and touch tablets leave a lasting impression on customers at the PoS, where competition is increasing in the highly competitive outdoor apparel sector.

“This is a good example of what is now the new benchmark in PoS sales and marketing: a minimum of investment achieves the maximum impact on the customer experience.”