Pricer set to automate in-store communication at Italian beauty chain Pinalli stores

Pricer Italy is making its debut in the cosmetics sector after landing an electronic shelf labels deal from Pinalli.

Pinalli, which has been operating in the Italian market for almost 40 years, currently has over 60 beauty stores located in central northern Italy, as well as an e-commerce presence and a logistics centre of 5,000 m2.

“We are absolutely delighted to have signed this agreement with Pinalli, which provides for direct management by Pricer Italy in terms of digitisation and support of all the brand’s stores,” says Michael Cacciatore, Country Manager, Pricer Italy.

“Pinalli will benefit from all advantages of Pricer’s electronic shelf labels solution and our interference free wireless optical technology, which ensures a stable and future-proof solution, in addition to the reduced energy consumption of the labels.”

He adds: “We will install about 5,000 electronic shelf labels per store, and all the stores will be interconnected through Pricer Plaza, our IOT cloud-based platform which is characterised by excellent safety standards, responsiveness, flexibility, and high scalability.”

The project will be completed in the coming months.

“We chose Pricer for the digitalisation of our stores, as their wireless optical communication system and electronic shelf labels perfectly match our goals of guaranteeing ever greater customer service and real-time price changes,” says Letizia Elefanti, IT Director at Pinalli.

“To be able to make this big step we wanted to collaborate with a European partner that could guarantee high reliability and return on investment – values which we have identified in Pricer.”