Matalan puts focus on seamless omnichannel customer experience as it hires Ali Jones into new role
Discount homewares retailer Matalan has announced the appointment of Ali Jones into the new role of Chief Customer and Omnichannel Officer.
She joins the business today, and her initial focus will be establishing a new function within Matalan to “connect all customer touchpoints and provide further clarity and accountability for shoppers”.
Matalan’s marketing, e-commerce and international teams will sit within the customer and omnichannel function.
Jones was Customer & Community Director at the Co-op Group from 2018 to 2022, and previously held senior brand, omnichannel and marketing roles at Woolworths Australia, Debenhams, M&S, Next and Arcadia Group.
Jo Whitfield, CEO at Matalan, comments: “I am really excited about the opportunity that this appointment will give us, building on the great foundations and plans already in place.”
“Working closely with Ali and her team, we will build a connected strategy and stronger brand experience, however our customers choose to shop with Matalan.”
Jones says: “I am both excited and honoured to be joining such a great brand and look forward to working again with Jo and with (Chair) Karl-Heinz Holland, and the wider team at Matalan.”
“There is no doubt that Matalan’s value proposition is ever more important to customers in the current inflationary environment, and I believe there is a great opportunity to transform the customer journey and bring more consumers to Matalan, more often, via a seamless omnichannel experience.”
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