Matalan enlists THG Ingenuity for digital transformation drive
Matalan has announced completion of phase one of its digital transformation programme.
In collaboration with THG Ingenuity, it is due to migrate its technology platform in 2022 to support and accelerate online growth.
The retailer says that key upgrades will include: Significant increases in product availability and choice; The ability to see store stock online; Enhanced personalisation.
A significantly faster and scalable e-commerce operation; Advanced courier tracking; Improved customer service including live chat and faster response times; Delivery of a number of upgrades that will support the relaunch of Matalan’s omnichannel loyalty programme.
Integral to the foundational phase of the roadmap was investment in new automation technology to meet the continued demand in Matalan’s Knowsley distribution centre, and the implementation of a nationwide fulfil-from-store strategy.
This new system will double Matalan’s capacity to fulfil rapid online demand and will be a core enabler for further improvements to the customer proposition in 2022.
James Brown, Chief Commercial Officer at Matalan, comments: “There’s an incredible sense of energy around the business as we gear up our digital transformation and prepare for the next pivotal phase in Matalan’s growth journey.”
“Our teams have been working hard through this extraordinary period in retail to make sure that we achieve our exciting growth ambitions and meet significant customer demand in the years ahead.”
He adds: “Millions of families up and down the UK rely on us to offer great quality and value fashion and homeware, but we know that ultimately, it’s the customer experience that can make the real difference when choosing where to shop.”
“That’s why we are dedicating so much of our focus to future-proofing our proposition through this digital transformation programme, across our stores, e-commerce site and Matalan app.”
“We are thrilled to have identified THG Ingenuity as a great partner who have impressed us with their extensive expertise, innovation and capabilities to accelerate the transformation of our business over the long-term, so that we can continue delivering ‘the Matalan Difference’.”
